General Moses and Ellie Gonsalves Bring the Love to Debut House of Hustle s Hustletrax Imprint

Sparking a new beginning for House of Hustle is the first release for their sister imprint Hustletrax, ‘I’m Awake,’ a nuanced track featuring Ellie Gonsalves‘ debut vocal performance, produced by General Moses. The single blends atmospheric tech with poshy lyrics riddled with love, representing a creative awakening.

General Moses shares, “‘I’m Awake’ represents a fresh beginning, symbolizing everyone ‘waking up’ to a new chapter and I’m thrilled to be a new artist with significant influence on a label.”

Adam J. Carswell, known professionally as General Moses, brings a unique background to music production based out of Ontario. Raised in a musical family with connections to the entertainment industry, he combines his experiences as a semi-professional basketball player and commercial real estate professional with a distinctive musical approach.

His sound is notably influenced by a two-year residency in Belize, incorporating Caribbean rhythms into tech house productions. Recognized by Toolroom Academy as a rising talent, Moses has already gained traction with tracks like ‘Chit Chat’ with Costa UK on NoEgo Records, ‘Soca Bomb’ with Mike McFly on This Ain’t Bristol and ‘Flashback’ on Toolroom Trax.

An Australian model, actress and TV personality, Ellie Gonsalves has built a dynamic career for herself, especially now as she steps into the electronic music realm and apparently her singing voice is even better than her vocal chops for ‘I’m Awake’. Lets see what happens next… Her professional highlights include a breakout cameo on a Yellow Tail Super Bowl commercial, acting roles selected by Dwayne Johnson, and partnerships with brands like GUESS Jeans and FENTY Beauty. Stay tuned for her role in movie Zombie Plane alongside Vanilla Ice.

Beyond entertainment, Ellie is a Wildlife Warriors global ambassador and podcast host, demonstrating a commitment to creative and social endeavors.

As House of Hustle’s latest imprint, Hustletrax aims to deliver innovative biweekly dance floor anthems, focusing on a more mature and diverse sound. The label represents a fresh approach to electronic music, emphasizing musical diversity and creative authenticity.

The label head, Patrik Stedt, shares a little on the driving force behind bringing the label to life on their upcoming episode of the Dream Chasers podcast, stating, “it is sort of tough game to always be ahead of everyone else. It’s better to just find your own space and try to feel happy in that space.”

 

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