Jersey Club electronic hybrid pioneer 4B is set to make his debut on Zeds Dead’s Deadbeats label with his upcoming single “WHAT IS THIS,” arriving just in time for the start of summer on June 10.

The single defines a new chapter. “WHAT IS THIS” shows 4B delving into dubstep sonics while staying true to his recognizable sound. Weaving relentless basslines, slamming drums and a clever Jersey Club switch up, “WHAT IS THIS” is set to become a festival weapon this summer. 

"Ive always been a huge fan of Deadbeats, from playing with Zeds Dead early Mad Decent days. Full circle moment releasing with them. I incorporated a monologue type breakdown in this song about growth and adaptation—because that’s what this track is for me. A new chapter, without losing what I've always created.”

As electronic music continues to evolve across genres, 4B continues pushing his sound forward by pulling influence from across the dance music spectrum while still keeping the raw, high-energy style that helped define his career from the start.

Known for helping shape the fusion of Jersey Club and electronic music, 4B brings together the high-energy elements that have defined his sound into one hard-hitting record. Packed with heavy drops, playful vocal moments, and crowd-focused energy, the track blends the classic 4B sound fans know with a fresh, updated approach that reflects where he is creatively today.

The release arrives as 4B enters a new chapter following a recent headline performance in Los Angeles and back-to-back shows in Bangkok, marking a strong presence on the global stage. After more than a decade of shaping dance music culture and earning support from marquee names like I Hate Models, Tiesto, Skrillex, Diplo, Steve Aoki, RL Grime and more as he  continues to evolve his sound while bringing the high-energy style fans know him for.

About 4B
Bobby McKeon Jr., professionally known as 4B, has spent over half his life relentlessly pursuing his sound and vision as a DJ and producer. His work has earned support from industry heavyweights including Skrillex, Diplo, Tiësto, and more.

4B’s breakout single, “Pop Dat,” became a defining trap anthem upon its release in 2015, quickly evolving into a global festival staple. The record went on to become one of the most-played trap songs of 2016 according to 1001Tracklists and has since surpassed 20 million plays across the internet. He followed that success with the 2018 release “Whistle,” a high-energy Jersey Club–meets-EDM anthem that led to collaborations with Chris Brown, Trippie Redd, and other major artists across the global music landscape. 

Known for boundary-pushing, forward-thinking production, 4B brings the same precision to his remixes, including reinterpretations of Fetty Wap’s “My Way” (with Flosstradamus), DJ Snake’s “Middle,” and J Balvin’s “Mi Gente.” Whether original or remix, 4B consistently delivers records that connect with listeners on a massive scale.

His catalog has earned co-signs from nearly every major DJ, producer, and label, including Interscope, Ultra, Mad Decent, Dim Mak, and OWSLA. In addition, he founded his own imprint, Maca Records, further solidifying his reputation as an artist who delivers quality with consistency and earns respect at every level of the industry.

4B’s dedication to his craft has taken him from humble beginnings to landmark performances at major festivals worldwide, including his Park ‘N Rave show with Insomniac during quarantine, EDC New York, Orlando, and Las Vegas, Coachella, Hard Summer, and countless club shows in between. What began as beats mapped out at a school lunch table in Westfield, New Jersey has evolved into a career that embodies the dream of every young producer who stays up late chasing sound, vision, and impact.

About Deadbeats:

Originating from Toronto's vibrant electronic music scene, Dylan Mamid (DC) and Zachary Rapp-Rovan (Hooks) of Zeds Dead have shattered the confines of bass-heavy music to emerge as icons of genre fluidity. Since its inception in 2016, Deadbeats has been a testament to their dedication to innovation and artist empowerment, providing a platform for eclectic and emerging electronic voices.

Guided by Zeds Dead and label manager Harrison Bennett, Deadbeats has evolved into a sanctuary for the unique, driven by the duo’s debut album, Northern Lights. The label transcends mere music distribution to foster a community grounded in authenticity and artistic freedom. Championing the full spectrum of bass music with a hip-hop-infused rhythm, Deadbeats has attracted a diverse roster, including emerging talents like IMANU and CHEE, alongside veterans such as Rusko and CASPA. Their A&R strategy, enriched by Zeds Dead's touring experiences, emphasizes creativity, ensuring Deadbeats remains at the cutting edge of electronic music.