Eli Brown Unveils Dance Anthem 'Electrify' Via Insomniac Records

July 10th, 2026 – Global techno heavyweight Eli Brown is set to release his new single “Electrify,” arriving via Insomniac Records on July 10th.

Leading with Eli Brown’s signature warehouse-ready production, “Electrify” is a high-impact dance record built for both massive festival stages and packed club floors. Driven by soaring tension, euphoric melodies, and a powerful vocal hook, the track captures the feeling at the heart of rave culture: total escapism, collective energy, and losing yourself in the moment.

The release marks the beginning of Brown’s next chapter and serves as the first single from his forthcoming debut album, Panic Attack. While many artists choose between underground credibility and mainstream success, Brown has spent the last several years building a career that exists comfortably in both worlds.

As one of the most in-demand names in global techno, Brown has become a cornerstone of Insomniac’s modern electronic music ecosystem, delivering standout performances across EDC Las Vegas, Thailand, and Mexico, Skyline, Beyond Wonderland, Escape Halloween, and countless Insomniac events worldwide. His explosive live presence has translated into headline ticket sales across major markets, including sold-out shows in Los Angeles, San Francisco, New York, London of up to 6,000 people, and beyond, cementing his reputation as one of dance music’s most reliable live draws.

At the same time, Brown continues to maintain deep roots within underground club culture. Through his Arcane imprint, he has built one of the genre’s most influential labels, consistently championing both emerging and established artists shaping techno’s future. Earlier this year, Arcane celebrated its milestone 100th release with “Coming In Heavy,” Brown’s collaboration with Berlin techno mainstays Pan-Pot, which climbed the Beatport Peak Time / Driving charts and further underscored his ability to bridge two often separate worlds.

That duality has become central to Brown’s rise. Whether performing in front of tens of thousands at EDC Las Vegas and Tomorrowland or collaborating with some of techno’s most respected underground figures, he continues to push the genre forward while introducing new audiences to its culture and community.

Eli Brown shares, “‘Electrify’ is the first track off my forthcoming album ‘Panic Attack,’ and the ethos behind the album was to try and take the listener back to a time where you lost yourself in the rave, that carefree attitude and escapism where nothing else mattered on the dancefloor. It was a feeling I was lucky enough to experience in my early days of raving. To me, “Electrify” really embodies that ethos, it gives me that euphoric feeling I get from 90s trance, the kind of feeling you get at the end of a night where all you want to do is hug your friends. I hope this track transports the listener to that place, at least a little bit anyway!"

Few artists have shaped the current techno landscape as profoundly as Eli Brown. Emerging from Bristol’s underground scene, he has evolved into one of electronic music’s defining global figures, earning support from Adam Beyer, Carl Cox, Calvin Harris, Green Velvet, HI-LO, and Fisher while becoming a fixture at Tomorrowland, Ultra Music Festival, Creamfields, Coachella, Awakenings, and beyond.

With “Electrify,” Brown delivers another glimpse into the vision behind Panic Attack, a project rooted in the emotional core of rave culture while continuing to expand the boundaries of modern techno for a new generation.

ABOUT ELI BROWN: Eli Brown has rapidly established himself as one of the most commanding forces in contemporary techno. Known for his signature blend of driving low-end power, crisp percussion, and anthemic hooks, the UK-born producer and DJ has built a reputation for delivering high-impact records that dominate both underground clubs and major festival stages.

The genesis of Eli Brown’s distinct auditory expression can be found veiled in the shadows of Bristol's famed clandestine realms, where a passion for subversive soundscapes quickly progressed into an unrelenting obsession with the craft. Balancing self-taught technical mastery with raw instinct, his genre-defying productions capture the rebellious edge that defined the city’s electronic legacy, while simultaneously forging a new frontier that beckons listeners into the furthest reaches of his own creative depths. Rooted in the sinister, his sophisticated compositions offer a high-frequency exploration of the darkest sonic recesses in a way that resonates with loyal fans and new audiences alike, leaving an indelible mark on the industry as a whole.

Brown’s penchant for breaking boundaries has undeniably cemented the DJ, producer and record label head as one of music’s most in-demand names and highest streamed techno artists in the world with unprecedented fervor. To date, the multi-hyphenate has amassed a cult-like following with over 3 million monthly listeners on Spotify, 254 million cumulative streams, and ardent support from industry legends such as Carl Cox, Calvin Harris, Reinier Zonneveld and Adam Beyer. His magnetic stage presence and the sheer power of his sound consistently sell out some of the world’s most prestigious stages in massive markets ranging from New York and Los Angeles, to London and Berlin, including the likes of Tomorrowland, Ultra Music Festival, Glastonbury Festival, and more.

Whether behind the decks or in the studio, Eli Brown continues to push the genre forward with relentless momentum. He leads the way on a storied road to solidifying his positioning as the world’s leading mainstage techno artist.