Inventor. Eccentric billionaire. Music producer?
What do Tesla and Rolls-Royce have in common? Well, aside from building eerily silent vehicles for those with more bucks than most, neither brand feels the need to spend money on marketing or commercials. While the British brand relies on its strong image and reputation, Musk’s reason is simple – he would rather spend money on the products than on advertising.
However, that hasn’t stopped the automaker from coming up with a rather unique commercial of sorts, posted to Tesla’s Instagram page. The advert takes place in a warehouse and shows a quartet of Model 3 and Model Y variants sitting in the dark. Soon, the vehicles put on a light show and begin “dancing” to a rather familiar soundtrack – an EDM song produced by Elon Musk himself.
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Musk’s 2020 single Don’t Doubt ur Vibe gets the party going, and the Teslas respond with a series of eye-catching headlight flashes, reminiscent of the Light Show feature. The power windows and trunk lid move to the music, with song lyrics projected on the wall behind.
Tesla didn’t provide much context for the advert, with a simple caption reading “vibes” accompanying the exciting video. Unlike traditional adverts or social media campaigns, the short and exciting clip tells us nothing about the vehicles. Instead, Tesla is likely hoping to curry favor with fans and customers by sharing a positive and uplifting message.