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Spotify Expands Music Videos to Premium Users in the US and Canada
Spotify has officially expanded its music video feature to Premium subscribers in the United States and Canada, marking a major step in the platform’s evolution beyond audio-only streaming. After months of testing in select territories, full-length official music videos are now available across Spotify’s mobile, desktop, and TV apps in two of its most influential markets.
Previously accessible in regions such as Brazil, Germany, Italy, and the Philippines, the feature now reaches North America, reinforcing Spotify’s long-term vision of becoming a complete music destination. Users can seamlessly switch between audio and video within supported tracks, with videos appearing directly on song pages when available — all without leaving the app.
Rather than positioning itself as a direct competitor to video-first platforms, Spotify frames music videos as an extension of discovery. The company emphasizes that videos are optional, artist-led, and designed to enhance engagement rather than replace traditional listening. At launch, the catalog remains curated, focusing exclusively on official, label-delivered content instead of user-generated or short-form videos.
The rollout reflects a broader shift across the music industry. As visual storytelling continues to dominate release strategies on platforms like YouTube and TikTok, Spotify is asserting a stronger role in how fans experience music beyond streams alone. While it stops short of reviving a full MTV-style ecosystem, the move signals renewed confidence in the power of long-form music visuals.
For artists and labels, the expansion creates new promotional opportunities without fragmenting audiences across multiple platforms. Importantly, Spotify confirms that music videos remain exclusive to Premium subscribers, reinforcing its focus on higher-value user experiences rather than ad-supported viewing.
Ultimately, Spotify’s expansion into music videos represents a strategic transformation. As the feature continues to roll out globally and expand its catalog, it may redefine how future audiences discover, watch, and connect with music releases — all within a single platform.
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