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London’s SUBSHIFT Feeds the Fire on Top of BBC Debut and Label Launch
The electronic music landscape is witnessing a SUBSHIFT as the volcanic London raised rising tech house producer continues to build his breakthrough momentum with a series of progressive releases and meaningful moments.
Fresh off the heels of his BBC Radio 1 debut with ‘Body & Soul’ – the inaugural release on his new imprint SHFTD via Create Music Group – SUBSHIFT shares his latest offerings on Serpentale Records and Uprise Music. ‘Twisted’ demonstrates his ability to craft progressive tech house that would be standout in any headliner’s set, while his collaboration with an artist coming off the stage at EDC Las Vegas, Haylee Wood, is rightfully dubbed ‘Feed The Fire’.
The momentum has been further amplified by the success of ‘Bad B’, which recently climbed to #5 on the Beatport Bass House chart. The track, released through his return to Hood Politics Records, showcases squishy production we eagerly welcome on the dance floor.
The industry has taken notice of SUBSHIFT’s rapid ascent, with support coming from some of the biggest names in electronic music. Noizu, Disco Lines, Solardo, and MK have all backed his recent releases, providing the kind of industry validation that transforms emerging artists into established names.
Perhaps most notably, Gorgon City played SUBSHIFT’s unreleased collaboration with Karty at EDC Las Vegas 2025, offering a glimpse into the caliber of music fans can expect from his upcoming releases. This kind of high-profile support at major festivals signals SUBSHIFT’s arrival as a serious contender in the electronic music scene.
This networking approach has already paid dividends, with SUBSHIFT sharing stages with established acts like Lost Frequencies at London’s legendary Roundhouse, experiences that have clearly influenced his artistic development and industry connections.
Take a dive into SUBSHIFT’s stacked collection spanning labels including Insomniac, Hau5trap, Stereohype, The Myth of NYX, Terminal Underground, Techne, Confession, and Divided Souls. With his recent signing to Prysm Talent Agency, SUBSHIFT is positioned for significant US tour expansion.
SUBSHIFT w/ Tchami
