Deborah De Luca has officially withdrawn from the upcoming HARD Summer 2025 in Los Angeles, after raising concerns about the way her name was presented on the event’s promotional flyer. The incident has stirred significant discussion on social media, with fans debating both her response and the festival’s handling of artist representation.
Initially confirmed for the lineup, the Italian techno powerhouse noticed her name displayed in a smaller font size compared to other acts of similar status. According to De Luca, the decision to pull out came only after organizers declined her request for a correction.
On Instagram, she stated:
“I’m very sorry, guys! But they put my name smaller than others, it was not dignified for my career… I asked to change it and they told me no. It was not my choice. I’m very sad, but I’m sure it will be a crazy festival and you will have a lot of fun.”
Expanding on her decision, she later clarified through a post featured by EDM Army:
“They published the flyer without my approval, and my name was much smaller than artists at my level—or even below. I only asked to be placed the same as the others, not bigger. It’s not about ego. After 16 years of hard work, being relegated to a beginner’s tier didn’t feel right. When they refused to update it, I decided to step back. Days ago, they removed my name completely. I had no intention to create controversy, but then they claimed I canceled without reason.”


Fan reactions remain divided—some applauding her stand for professional respect, while others argue the situation was overblown. Regardless, Deborah De Luca’s absence shifts the spotlight onto questions about how visual hierarchy impacts perceived value in festival lineups.
The festival is still set for August 2nd and 3rd, with artists like Dom Dolla, Crankdat, and Sara Landry slated to perform.
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